Thoughts and Things

Thoughts and Things was the second mindfulness company we worked with. We were hired to create both the brand name, branding and logos and then create a website to complement the business. We also created various social media assets and even video intro for the brand to use digitally.

After a deep dive discovery session with the client, Aaron, his love of astronomy shone through, so we suggested using this as a base theme for the branding of the company. Combining his passion for the stars with his passion for helping others through mindfulness. His favourite colour was also purple, so we worked to incorporate this heavily into the design of the brand and subsequent website.

We researched complementary colours, ensuring that the hues and styles used blended harmoniously with the key colours the client wanted to be included, while also still maintaining the essence of the desired experience of those interacting with the brand - calming, mindful, peaceful and clear.

What resulted was an astronomy-themed mindfulness brand that reflected the clients loves and passions while delivering the desired experience for those interacting with Thoughts and Things, both on their website, social media and even while drinking tea!